
EU AI Transparency Rules Take Effect: What Organisations Must Change by 2 August 2026
The European Commission has clarified the transparency obligations under Article 50 of the EU AI Act. From 2 August 2026, organisations must review how they disclose AI interactions, label synthetic content, manage deepfakes, and document editorial responsibility.
✔ Practical implications for providers and deployers under Article 50
✔ Key actions for chatbot notices, synthetic content, deepfakes, and public-interest communications





